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Gateway Asia

Heathrow airfield at night

Sustainability case study

Heathrow is a key component of the economic infrastructure for London and the South East.

We help local businesses to benefit from business and trade opportunities linked to Heathrow and are involved in the Gateway Asia programme to help increase access to bi-lateral trade opportunities in India and China.

Gateway Asia is an innovative programme designed to provide advice and support to small and medium enterprises (SMEs) seeking to access new markets and business opportunities.

The programme, which commenced in October 2009 and is scheduled to be completed by December 2012, has been developed by West London Business, Gateway Business Consultants Limited and Croydon Council.

Gateway Asia is part-financed by the European Regional Development Fund (ERDF) and is administered by the London Development Agency. Heathrow is a key strategic partner and provides financial support to enable the programme to develop.

SMEs that have been trading for a year or more and with fewer than 250 employees are offered various types of support:

  • Coaching and mentoring to develop joint ventures, sales in new markets and improve business performance.
  • Workshops and seminars on the technical, legal, financial, taxation, marketing and branding, premises, distribution and aspects of doing business with India and China and other countries.
  • Participation on trade delegations and market entry research and strategies.

The right advice, information or contacts – at the right time - can make the world of difference to a small business. Gateway Asia offers an end to end brokerage service to SMEs that brings different partners together to provide strategic, technical and community support in London and The Thames Valley and in overseas markets, and on how to tackle the many aspects of doing business overseas.

Input Output Outcomes
  • Funds available: £600k from ERDF and £600k from private and public sector partners
  • Heathrow Airport Ltd’s financial support: £70k over 2 years
  • Number of businesses supported (minimum 12 hours): 250
  • Number of SMEs with sales in new markets: 65
  • Number of Joint Ventures: 10
  • New sales generated: £1.8m
  • Number of businesses with improved performance: 90
  • Enhanced local business resilience and performance
  • Enhanced local employment

Sustainability awards

Sustainability BITC pink planters