BAA is this week launching WorldPoints for Heathrow Staff - the UK’s largest employee reward programme – enabling the airport’s 94,000 workforce, from retailers to airline staff and security staff to reap the benefits of eating, drinking and shopping at Heathrow.

The new staff WorldPoints card offers employees one WorldPoint for every £1 spent throughout retail outlets as per the existing WorldPoints passenger programme, but also extends the offering to include all Eurest cafes and coffee areas at the airport, giving staff an added incentive to their usual daily spend.

Employees can redeem their points online to receive £5 vouchers that can either pay for purchases outright or count towards money off.  Additionally, staff may choose to exchange points for frequent flyer miles with selected airlines and combine with existing collections, or use points to receive discounts on airport parking.

To ensure they receive access to the exclusive employee content, existing WorldPoints staff members should update their details online to register as a staff member.  Once logged into the WorldPoints website www.baaworldpoints.com, staff will be greeted by a personalised welcome page which offers links to exclusive staff offers and competitions.

Airport staff that wish to join WorldPoints should pick up one of the special leaflets available at roadshows being held in staff restaurants at Heathrow over the next four weeks.  These leaflets contain a card which can be used straight away, and all staff need to remember is to go online and register their details.

Employees that recommend a colleague to join the WorldPoints programme can also benefit from a bonus of 250 WorldPoints (terms and conditions apply).

Says Loyalty & CRM Manager Claire Burley: “Many Heathrow staff choose to shop at the airport in much the same way they would the high street, but with the added bonus of tax free prices.  Now staff can enjoy an even better deal by collecting WorldPoints for every purchase and take advantage of the exclusive offers available to airport ID holders only.”