Advertising
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While millions of us enjoy flying every year there is a noisy downside for the people who live or work near to airports.
Advertising
At BAA, we can help you deliver a first-class advertising campaign direct to the people who matter to you. Of course, we have traditional out-of-home formats, but we also have so many other choices on offer – from six sheets and digital opportunities to truly spectacular special builds. There is also online advertising, leaflet distribution, right through to fully interactive brand experiences.
We can make airport advertising do whatever you want it to do...
DemographicsFrom the statistics below, you'll see that the volume and profile of the audience at our airports presents an extraordinary opportunity to target an elusive and hard-to-reach sector: high numbers of cosmopolitan and upmarket business and leisure travellers, in an environment where they spend a significant amount of time in an uniquely receptive mindset.
You can view statistics about annual passenger numbers, passengers by gender, passengers by age, passengers by socio-economic group and the type of passenger.
You can also contact our different media partners who have a wealth of additional research into the audiences at our airports, specifically, how the advertising products and formats on offer at our airports can be used to the best advantage for interacting and engaging with new and existing customers.
| Annual passenger numbers: | 66.9 million | ||||||||||
| Passengers by gender: | male; 58% female: 42% | ||||||||||
| Passenger by age: |
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| Passengers by socio-economic group |
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Which Media?
Media@BAA brings together all the advertising and sponsorship opportunities available across our seven UK airports. Each airport's advertising contact can offer expert advice to advertisers on creating the most effective campaigns possible, using the relevant elements of airport advertising to suit the brief.
In addition, we have a roster of media partners who handle the day-to-day selling and marketing of these opportunities and each can offer expert advice in their specialist area. Feel free to contact them direct to discuss your specific requirements.
Our media partners
Ad2one
Ad2one specialises in online display advertising on the BAA family of airport websites.
Contact: Jo Pike on +44 (0)20 7401 0330
Email: jpike@ad2onegroup.com
Adwalker
Adwalker can create interactive wearable media solutions within airport terminals
Contact: Steven Boyne on +44 (0)20 7107 2392
Email: steven.boyne@adwalker.com
JC Decaux Airport
JC Decaux Airport is a market leader in out-of-home advertising formats in terminal and on forecourts and approach roads. Opportunities for face-to-face-interaction with passengers.
Contact: Catherine Cooper on +44 (0)7298 8188
Email: catherine.cooper@jcdecauxairport.co.uk
T4 Media
T4 Media can assist with advertising on BAA's car park entrance and exit barriers.
Contact: Marco Pieters on +44 (0)20 7233 9777
Email: marco@t4media.co.uk
Take One Media
Take One Media focuses on literature display stands providing information to passengers on arrival or departure.
Contact: Philippa Harris on +44 (0)1233 211411
Email: philippa.harris@takeonemedia.co.uk

